Mark Twain remarks there are three kinds of funny stories: comical, witty, and humorous. He also goes on to say that a perfectly timed and properly lengthed pause is the most important aspect of a good story.
On a blog by Seth Godin, he explains that stories are true, not because they are factual but because they are consistent and authentic. Consistent with your audiences view, and praising an ideal that’s authentic to them. Great stories are trusted.
This blog got me thinking about my own stories. Perhaps taking a few key opinions or interests and creating a story for them, would be good practice.
UPDATE 2014-03-16: if I remember correctly, I was researching storytelling as a way to improve social interactions with people. I wanted to learn how to tell captivating stories around a dimly lit, oak dining table deep in some forest lodge. You know, just in case.